Meet Jin and Jenny: Your Favorite SHE-EO Duo Behind MORE from Korea

Meet Jin and Jenny: Your Favorite SHE-EO Duo Behind MORE from Korea

In the heart of Dubai, a city that thrives on diversity and innovation, two women with big dreams and a shared love for Korean skincare came together to create something extraordinary. Jin and Jenny, the co-founders of MORE from Korea, have combined their unique talents and experiences to bring the best of Korean beauty to the UAE. Here’s their inspiring story.

Jin: A Proud Korean Sharing Culture Through Skincare

Jin moved to Dubai in 2016, captivated by the cosmopolitan charm of this multi-national city. She quickly fell in love with Dubai’s dynamic energy, where cultures from around the world blend seamlessly. While she embraced the UAE’s rich heritage, Jin remained deeply connected to her Korean roots and developed a passion for sharing and exchanging cultural experiences.

Her dream of starting her own business aligned perfectly with the growing global interest in Korean skincare. With so much information floating around on Instagram and TikTok, Jin realized the importance of curating only the best and safest products. Her mission became clear: to guide people in the UAE on how to choose the right products for their skin type and concerns and to educate them on how to use these products effectively.

Jenny: A Visionary Leader with a Creative Edge

Jenny arrived in Dubai in 2018 and quickly made her mark in the business world. By 2020, she had launched her first venture, Minus x Minus, a unique jewelry brand known for its chic, timeless designs. As the creative director, Jenny ensured every project was executed with precision and passion, from ideation to completion.

During her jewelry journey, Jenny often received questions about Korean skincare from her community. As a proud Korean living in the UAE, she saw a growing interest in Korean beauty and the potential to make a difference. This curiosity sparked the idea to start her next business—one that would bring authentic, high-quality Korean skincare to Dubai.

From Friendship to Partnership

So, how did Jin and Jenny meet? In a twist of fate, Jenny was looking for a model for her jewelry lookbook and stumbled upon Jin’s Instagram. They worked together for the shoot, and what began as a professional collaboration quickly grew into a close friendship.

The duo discovered they shared not only a love for Korean culture but also a vision for connecting it with the UAE. After countless conversations and brainstorming sessions, they realized the perfect bridge between these two worlds was Korean skincare.

Building MORE from Korea

In July 2024, Jin and Jenny officially launched MORE from Korea, bringing their dream to life. Jin’s expertise in Korean skincare trends and her passion for education combined with Jenny’s sharp business acumen and creativity made them an unstoppable team.

Their goal? To offer more than just skincare products. They aim to provide trusted guidance to their customers, helping them navigate the overwhelming world of beauty with confidence. From product curation to personalized consultations, their mission is to make skincare simple, effective, and enjoyable for everyone in the UAE.

Connecting Cultures Through Beauty

Jin and Jenny’s journey is more than a business story—it’s a celebration of cultural exchange. Through their brand, they’ve created a space where the best of Korean beauty meets the vibrant spirit of the UAE. From hosting pop-up events to collaborating with local influencers, they’re building a community that values authenticity, quality, and connection.

What’s Next?

With their eyes set on the future, Jin and Jenny are working on expanding MORE from Korea’s reach. From opening offline stores to introducing new exclusive brands, they’re determined to make MORE from Korea the go-to destination for Korean skincare in the GCC.

Their friendship-turned-partnership is a testament to the power of collaboration and shared vision. If you’re curious about Korean skincare or looking for expert guidance, Jin and Jenny are here to help you discover MORE—from Korea, to you.

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